Goldfish

4. Products can become Entertainment Properties

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The “Finn and Friends” campaign took a totally new approach to the Goldfish brand. It treated each type of cracker as a character with a personality to match, and treated each commercial as a new episode in a short form TV series.

Here is the “Finn and Friends” pilot episode and a case study of all the things we did (and one big one we got very close to doing!) in creating this entertainment property.

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