CBS News

5. Agencies can do more than Advertising

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CBS News came to Veritone’s Licensing division with a challenge: How can we generate more revenue from our treasure trove of an archive? Our answer: Create a podcast called “She Makes The Rules” where each episode features a different badass woman from Dolly Parton to Ruth Bader Ginsburg, and tell their stories using interviews and news stories from the CBS archive.

We wrote and produced all the episodes and CBS provided the archive material and the host, CBS News National Correspondent Lilia Luciano - a great partnership! Look for it in Fall 2022/ Winter 2023.

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